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Our strategy

We launched our new Strategy in January 2025

Our vision

Families affected by childhood cancer get the help and care they need, and never face the journey alone. 

Our mission

We are right here for families affected by childhood cancer, whaterver the journey holds, providing bespoke emotional support, information, practical and financial help. 

We understand and fund improvements in families hospital experiences and enable healthcare professionals to improve care for children and young people. 

We give hope to families through funding research, listening and responding to their needs, and lifting the voices of children and young people witn cancer and their loved ones in Wales. 

We are here

 

We’re right here for families affected by childhood cancer in Wales, based at the children's hospital for Wales, at home and in the community.

We are practical

 

We focus on empowering families and lifting the burden from their shoulders when the load is too hard to take. We work with a can-do, positive attitude.

We are responsive

 

No family’s cancer journey is the same. We get to know the families we support; we listen to them, and proactively find a way to make their experiences more bearable, particularly when times are tough.

We value community

 

We promote an inclusive culture and work together with our volunteers, local branches, health care professionals, charity partners, Latch families, supporters and staff to achieve our purpose.

We work with compassion

 

Our work is driven by deep and genuine care for every family we support. We act with kindness, and a desire to relieve the burden, where we can.

We are hopeful

 

We believe experiences should be further improved for families facing childhood cancer in Wales. We actively strive to support developments to achieve this.

Our strategy

Following a comprehensive consultation and planning exercise with stakeholders, which included families, healthcare professionals, supporters and volunteers, we developed our ambitious Latch Strategy for 2025 to 2027.

This Strategy articulates our charity’s 21st century vision, mission and values and it sets out what we want to achieve over this period within our strategic goals, and focuses on our priorities for the next three years.

Our Strategy focuses on expanding and strengthening support so that Latch can remain here for childhood cancer in Wales.  

Key goals and our priorities include: 

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Goal 1: Proactively extend and enhance our family support services, with a focus on equity and inclusion  

Expanding geographic coverage in Wales

Developing services that respond to differing family needs 

Sparklab

Goal 2: Champion the needs of those impacted by childhood cancer, and work in partnership to influence better experiences and outcomes for them. 

Advocate for and amplify the voices of families

Build relationships, partnerships and alliances

Develop a research strategy which defines our role and priorities.

Increasingly work hand-in-hand with health care professionals

To deliver our ambitions for children, young people and their families, we recognise the importance of developing further an organisation that has a strong, inclusive and connected culture, with a focus on people and wellbeing. 

We are committed to supporting our people and building our team of volunteer ambassadors and branches across our catchment area in Wales, who are so integral to our charity and community.

We know that to deliver our future ambitions in this challenging economic and ever-changing external environment, we must prioritise developing a financially resilient and robust organisation. We aim to achieve this through developing a comprehensive fundraising strategy, to grow and diversify our income, improving our communications and developing our use of digital solutions and data insights.

Enabler: Develop a financially resilient and robust organisation. 

  • Develop a robust Fundraising Strategy
  • Continue to improve our ways of working, including digital solutions and data insights.
  • Strengthen our evidence base to better measure and evaluate our impact. 

Enabler: Develop a connected, inclusive and recognised organisation.  

  • Support our people and their wellbeing
  • Communicate our purpose and impact in a more compelling way
  • Significantly grown and support our team of volunteers and network of branches
  • Increase involvement of our families with lived experience.